Evaluation of Factors Affecting the Intention of Cosmetic Surgery: Case of An Binh Hospital
Keywords:
plastic surgery intention, plastic surgery, An Binh hospitalAbstract
This study hopes to identify, measure, and analyze factors related to customers’ intention to have cosmetic surgery, helping medical facilities improve their ability to meet customer needs. 207 questionnaires were collected online from customers at An Binh Hospital, processed, and analyzed using statistical software. Research shows that “subjective norms” are positively and strongly related to “customers intentions.” Finally, the study proposes practical practices for plastic surgery service providers to exploit advertising activities and disseminate information more appropriately and effectively to customers, with the goal of gradually changing the perceptions of customers. Many people have opinions about plastic surgery. The results of this study are also a reference for research in the same field and help medical facilities improve their ability to meet customer needs.
Downloads
References
Amanda, M., Abigail, W., Karina, F., et al (2018). ‘Self-reported Patient Motivations for Seeking Cosmetic Procedures’, JAMA Dermatol, 154(10), 1167-1174.
Atiyeh, B. S., Chahine, F., & Abou Ghanem, O. (2021). ‘Social media and plastic surgery practice building: a thin line between efficient marketing, professionalism, and ethics’. Aesthetic plastic surgery, 45, 1310-1321.
Baumgartner, H., Homburg, C. (1996). ‘Applications of Structural Equation Modeling in Marketing and Consumer Research: a review’. International Journal of Research in Marketing, 13(2), 139-161.
Crockett, R.J., Pruzinsky, T., & Persing, J.A. (2007). ‘The influence of plastic surgery “reality TV” on cosmetic surgery patient expectations and decision making’. Plastic and reconstructive surgery, 120(1), 316-324.
Doll, W.J., Xia, W., Torkzadeh, G. (1994). ‘A confirmatory factor analysis of the end-user computing satisfaction instrument’. MIS Quarterly 18(4), 357–369.
Funderburk, C. D., Batulis, N. S., et al (2019). ‘Innovations in the plastic surgery care pathway: using telemedicine for clinical efficiency and patient satisfaction’. Plastic and Reconstructive Surgery, 144(2), 507-516.
Haas, C.F. (2008). ‘Motivating factors for seeking cosmetic surgery: a synthesis of the literature’. Plastic Surgical Nursing, 28(4), 177-182.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M (2019), ‘When to use and how to report the results of PLS-SEM’, In European Business Review (Vol. 31, Issue 1, pp. 2–24).
Henderson-King, D., Henderson-King, E. (2005). ‘Acceptance of cosmetic surgery: Scale development and validation’. Body image, 2(2), 137- 149.
Katia, L., David, B., Antoine, D.R., Mathilde, F., Marc, C., Franc, Francois, V., & Maurice, M. (2017). ‘A qualitative study of life events and psychological needs underlying the decision to have cosmetic surgery’. The International Journal of Psychiatry in Medicine, 52(1), 88-105.
Luze, H., Nischwitz, S. P., Kotzbeck, P., & Kamolz, L. P. (2020). ‘Can we use Google trends to estimate the demand for plastic surgery?’. European Journal of Plastic Surgery, 43, 859-864.
Montrief, T., Bornstein, K., Ramzy, M., Koyfman, A., & Long, B. J. (2020). ‘Plastic surgery complications: a review for emergency clinicians’. Western Journal of Emergency Medicine, 21(6), 179.
Om, A., Ijeoma, B., Kebede, S., & Losken, A. (2021). ‘Analyzing the quality of aesthetic surgery procedure videos on TikTok’. Aesthetic surgery journal, 41(12), 2078-2083.
Richard J. Crockett, M.D. Thomas Pruzinsky, Ph.D. John A. Persing, M.D (2007). ‘The Influence of Plastic Surgery “Reality TV” on Cosmetic Surgery Patient Expectations and Decision Making’. Plastic and Reconstructive Surgery, 120(1), 316-324.
Sanghoo Yoon and Young A. Kim (2020). ‘Cosmetic Surgery and Self-esteem in South Korea: A Systematic Review and Meta-analysis’. Aesthetic plastic Surgery, 44(1), 229-238.
Sarwer, D.B., Wadden, T.A., & Whitaker, L.A. (2002). ‘An investigation of changes in body image following cosmetic surgery’. Plastic and reconstructive surgery, 109(1), 363-369.
Shokri, T., & Lighthall, J. G. (2020). ‘Telemedicine in the era of the COVID-19 pandemic: implications in facial plastic surgery’. Facial Plastic Surgery & Aesthetic Medicine, 22(3), 155-156.
Swami, V., Arteche, A., Chamorro-Premuzic, T., Furnham, A., Stieger, S., Haubner, T., & Voracek, M. (2008). ‘Looking good: Factors affecting the likelihood of having cosmetic surgery’. European Journal of Plastic Surgery, 30(5), 211-218.
Wen-Jung Chang, Shu-Hsien Liao, Yu-Chun Chung & Hung-Pin Chen (2018). ‘Service quality, experiential value and repurchase intention for medical cosmetology clinic: moderating effect of Generation’. Total Quality Management & Business Excellence, 31(9-10), 1077-1097.
